{"id":2059,"date":"2025-04-28T13:16:21","date_gmt":"2025-04-28T13:16:21","guid":{"rendered":"https:\/\/mieuxvivremarvejols.fr\/?p=2059"},"modified":"2025-04-29T05:13:42","modified_gmt":"2025-04-29T05:13:42","slug":"economie","status":"publish","type":"post","link":"https:\/\/mieuxvivremarvejols.fr\/index.php\/2025\/04\/28\/economie\/","title":{"rendered":"Le chalenge de l\u2019\u00e9conomie."},"content":{"rendered":"\t\t
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Pour un v\u00e9ritable d\u00e9veloppement \u00e9conomique, arr\u00eatons la confusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le d\u00e9veloppement \u00e9conomique : chacun le per\u00e7oit \u00e0 travers son propre v\u00e9cu. Pour les uns, c\u2019est la cr\u00e9ation d\u2019un emploi ou d\u2019une entreprise, pour d\u2019autres, la vitalit\u00e9 de leur commerce local. Pour la majorit\u00e9, c\u2019est tout simplement le montant au bas de la fiche de paie.<\/p>

Hormis quelques altermondialistes convaincus ou partisans assum\u00e9s de la d\u00e9croissance, le d\u00e9veloppement \u00e9conomique est unanimement reconnu comme une priorit\u00e9 des politiques publiques. Pourtant, entre l\u2019intention et la r\u00e9alit\u00e9, il existe un gouffre. Et nombreux sont ceux qui s\u2019y sont d\u00e9j\u00e0 perdus, emport\u00e9s par des strat\u00e9gies inefficaces ou des dispositifs mal cibl\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Commerce versus Economie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La seconde erreur des politiques publiques, c\u2019est la sectorisation excessive<\/b> et la multiplication des comp\u00e9tences.<\/b> Le mot d\u2019ordre est syst\u00e9matiquement : \u00ab Lorsque le projet est complexe, je le passe au voisin. \u00bb<\/p>

En th\u00e9orie, la r\u00e9gion<\/strong> a la comp\u00e9tence \u00e9conomique et la d\u00e9l\u00e8gue en partie aux CCI, aux chambres des m\u00e9tiers, aux agences locales et \u00e0 certaines associations. Sur le plan local, c\u2019est la communaut\u00e9 de communes<\/strong> qui coordonne les actions \u00e9conomiques.<\/p>

Derri\u00e8re cette dispersion, se cache un r\u00e9flexe bien ancr\u00e9 : la chasse aux subventions.<\/strong>\u2028\u00ab L\u2019\u00c9tat, premier investisseur de la Loz\u00e8re \u00bb, peut-on lire sur les panneaux \u00e0 l\u2019entr\u00e9e du d\u00e9partement. Mais si cela suffisait \u00e0 cr\u00e9er une dynamique \u00e9conomique, cela se saurait depuis longtemps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La confusion des comp\u00e9tences : un frein \u00e0 l\u2019action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une erreur trop fr\u00e9quente consiste \u00e0 consid\u00e9rer que le commerce est un moteur de d\u00e9veloppement. On entend alors les m\u00eames slogans : \u00ab Re-dynamisons le centre-ville \u00bb, \u00ab Aidons les porteurs de projets \u00e0 ouvrir des commerces \u00bb<\/i> m\u00eame si cela est n\u00e9cessaire !. Mais cette approche inverse les causes et les cons\u00e9quences.<\/p>

La disparition des commerces n\u2019est pas la cause<\/b>, mais le sympt\u00f4me<\/b> d\u2019un affaiblissement \u00e9conomique. Confondre commerce et \u00e9conomie, c\u2019est confondre l\u2019offre et la demande. Le commerce suit l\u2019activit\u00e9 \u00e9conomique \u2014 il ne la pr\u00e9c\u00e8de pas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le moteur, c\u2019est l\u2019investissement priv\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le seul vrai moteur de l\u2019\u00e9conomie, c\u2019est l\u2019investissement priv\u00e9<\/strong>.\u2028Promouvoir une \u00e9conomie locale solide, ce n\u2019est pas empiler des aides ou multiplier les appels \u00e0 projets. C\u2019est attirer des entrepreneurs, des porteurs de projets, des investisseurs pr\u00eats \u00e0 s\u2019engager dans la dur\u00e9e.\u2028<\/p>

Comment ? En cr\u00e9ant les conditions favorables \u00e0 l\u2019implantation d\u2019activit\u00e9s productives : production de biens, de services, tourisme \u2014 tout ce qui fait venir de la valeur de l\u2019ext\u00e9rieur vers le territoire.<\/p>

Les subventions<\/strong> peuvent jouer un r\u00f4le, oui. Mais elles n\u2019interviennent qu\u2019en derni\u00e8re \u00e9tape, comme un coup de pouce final. Jamais comme un moteur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marvejols et le G\u00e9vaudan : un territoire aux atouts immenses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marvejols et la communaut\u00e9 de communes du G\u00e9vaudan disposent d\u2019atouts consid\u00e9rables : position strat\u00e9gique, A75, qualit\u00e9 de vie, patrimoine architectural et culturel. Mais croire qu\u2019un investisseur viendra \u00e0 Marvejols apr\u00e8s avoir visit\u00e9 un stand \u00e0 Clermont-Ferrand ou B\u00e9ziers, c\u2019est mal conna\u00eetre le monde \u00e9conomique.\u2028<\/p>

Quand, lors des v\u0153ux 2025 \u00e0 Marvejols, le pr\u00e9sident de la CCI en appelle au bouche-\u00e0-oreille \u2014 \u00ab Si vous connaissez des investisseurs, dites-le-moi<\/em> \u00bb \u2014,tristement path\u00e9tique pour celui dont le r\u00f4le devrait justement \u00eatre le d\u00e9veloppement \u00e9conomique, cela r\u00e9v\u00e8le une m\u00e9connaissance totale des circuits \u00e9conomiques.<\/p>

Les projets d\u2019avenir se rep\u00e8rent \u00e0 la source : dans les p\u00e9pini\u00e8res d\u2019entreprises, les r\u00e9seaux d\u2019investisseurs, les banques d\u2019affaires, les fonds europ\u00e9ens, les cercles de business angels, les banques d\u2019affaires, la BPI. En France et dans les principaux centres \u00e9conomiques. C\u2019est la que les projets naissent c\u2019est donc la qu\u2019il faut leurs pr\u00e9senter nos atouts uniques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u2019attractivit\u00e9, un tout coh\u00e9rent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Services, cadre de vie, sant\u00e9, s\u00e9curit\u00e9, tourisme… tous ces \u00e9l\u00e9ments participent \u00e0 l\u2019attractivit\u00e9 \u00e9conomique.<\/strong> – Cf. notre sch\u00e9ma en illustration..\u2028Sans logements disponibles, sans offre m\u00e9dicale, sans environnement serein, comment attirer des talents, des entreprises, des familles ?<\/p>

C\u2019est l\u00e0 que les collectivit\u00e9s locales ont un r\u00f4le crucial : coordonner<\/strong> les politiques publiques, assurer la coh\u00e9rence du territoire.\u2028 Mais ce n\u2019est pas \u00e0 elles d\u2019acheter un caf\u00e9, un terrain ou de construire des logements. Cela, c\u2019est le r\u00f4le des investisseurs priv\u00e9s. L\u2019argent public n\u2019a pas vocation \u00e0 remplacer l\u2019initiative priv\u00e9e<\/strong>, mais \u00e0 cr\u00e9er un terrain fertile pour qu\u2019elle s\u2019\u00e9panouisse.<\/p>

\u00ab On ne r\u00e9sout pas un probl\u00e8me avec ceux qui l\u2019ont cr\u00e9\u00e9. \u00bb<\/em>
\u2014 Winston Churchill<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Le d\u00e9veloppement \u00e9conomique est unanimement reconnu comme une priorit\u00e9 des politiques publiques. Pourtant, entre l\u2019intention et la r\u00e9alit\u00e9, il existe un gouffre.<\/p>\n","protected":false},"author":1,"featured_media":2061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"ocs-economie","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","omw_enable_modal_window":"enable","ofc_meta_disable_footer_callout":"","ofc_meta_callout_button_url":"","ofc_meta_callout_button_txt":"","ofc_meta_callout_text":"","ofc_enable_fullscreen":"disable","ofc_fullscreen_speed":0,"ofc_fullscreen_nav":"enable","ofc_fullscreen_nav_pos":"right","ofc_fullscreen_nav_color":"","ofc_fullscreen_nav_tooltip_color":"","ofc_fullscreen_responsive":0,"osp_disable_panel":"default","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[27],"tags":[],"class_list":["post-2059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","entry","has-media"],"categories_names":["G\u00e9n\u00e9ral"],"post_class":[["post-2059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","entry","has-media"]],"author_avatar":[""],"featured_video":null,"_links":{"self":[{"href":"https:\/\/mieuxvivremarvejols.fr\/index.php\/wp-json\/wp\/v2\/posts\/2059"}],"collection":[{"href":"https:\/\/mieuxvivremarvejols.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mieuxvivremarvejols.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m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